The Problem with Brainstorming
How many times have you entered a brainstorm where everyone tries to talk over each other? Or someone’s over-dominating the conversation and noone else gets a chance to air their views?
Brainwriting as an Alternative to Brainstorming
Consider using this brainwriting technique (as opposed to “brainstorming”).
The Ideation Process
- Agree on the problems you wish to create ideas for.
- Write each problem or challenge on the template below (A3 is recommended).
- Hand each person in the group a written problem each.
- Give each person 5 minutes to come up with 3 ideas.
- Adhere to the principles of:
- Quantity over quality
- No idea is a bad one
- Staying focused on the problem/challenge written on that sheet of paper only
- Pass the paper to the person on your right.
- Review the ideas in front of you and come up with new ideas, or expand on an existing idea.
- Conduct the exercise anonymously so we talk about the ideas, not about the people who wrote the ideas.
- Do 5 or 6 rounds or as much as time permits.
- Collect all the ideas and vote on your favourite ones.
Click on the thumbnail below to download a full-size template suitable for A3 printing.